1. We believe that a child who develops a healthy and active lifestyle with success
in sports and fitness activities, early in life, will:
Live longer with less disease
Have higher confidence and self esteem
Perform better academically
Have a stronger set of social skills
Be able to better cope with stress
Establish a set of values and be able to resist peer pressure
Be better prepared to handle the challenges of life
2. We believe that participation in programs with sports and fitness challenges
will motivate and positively influence outcomes for children, particularly lower-income
and at-risk children.
3. We believe that “sport” encompasses all types of individual and group sports
and fitness activity and that each individual’s goal should be for improvement in
themselves without unnecessary comparison to others.
4. We believe that while there are existing organizations and programs addressing
aspects of healthy active lifestyles for kids, a coordinated comprehensive approach
is missing within the community and that a critical need exists for more disciplined
evaluation and research to understand which programs and interventions have a sustained
positive impact in addressing the need.